MARKETING Weekender - Issue 479
11.11, WHEN CHEAP BECOMES THE COMPETITION: I have been wondering what 11.11 actually means. There was a time when it was an online shopping festival - another clever piece of marketing that turned an otherwise ordinary date into an excuse to buy things. But look at what is happening now, and I think there is a much bigger story staring Malaysian retailers in the face. PLUS: Cakap Cakap with Malaysian Media Conference speakers. Halloween Horror of Marketing. B2B - Stop Hacking the LinkedIn Algorithm and Focus on Network Value….
MARKETING Weekender - Issue 478
MALAYSIA FIRES UP: At last Friday's Dragons of Asia and Malaysia awards, Malaysia swept the show with18 Dragon trophies including 7 Gold and 20 Black Dragons. Mindmade Marketing Communications won Best in Malaysia Blue Dragon and for the third year running, Ampersand Advisory Malaysia were awarded the Red Dragon as the Dragons of Asia Agency of the Year.
MARKETING Weekender - Issue 477
DROGA EXCLUSIVE: In an amazing conversation in New York, David Droga talks AI, broken agency models, human imperfection, the power of daydreamers and why the advertising industry may be in greater danger than creativity itself. PLUS: Breakfast at Cecconi’s 1170 Broadway, NY, with Greg Paull, President, Global Growth, MediaSense. B2B messaging needs to start from the customer’s perspective, not the company’s. Macam-Macam Malaysian Media Conference on Nov 19.