MARKETING Weekender - Issue 467
EVERYONE HAS AI. NOW WHAT? Brand Leadership in the Age of AI is the way forward. Sutapa Bhattacharya’s workshop discusses the mistakes organisations make when implementing AI, the capabilities that will create sustainable competitive advantage and why human oversight must remain central to brand leadership. She says organisations should concentrate on building an AI operating system rather than chasing individual outputs. 'Participants should leave with a clear- eyed view of where the real return on investment lies, so they can invest based on evidence rather than hype,' says Sutapa. PLUS: Lessons From the Greatest Show on Earth by Sandeep Joseph. Are you a Thought-First agency? Cockroach that out-branded Indian politics. CTV is now the Screen that Sells. Rishad Tobaccowala on The Gift of Hindsight...
MARKETING Weekender - Issue 466
B2B MARKETING TAKES CENTRE STAGE: For decades, business-to-business marketing lived in the shadow of consumer marketing. It was seen as rational rather than emotional, technical rather than creative, and practical rather than inspiring. That is all changing, and Southeast Asia has become one of the world’s most exciting B2B markets. That’s why the inaugural ASEAN B2B Elevate Conference comes to KL in January. PLUS: Where Goes Intelligence? Cannes Lions by Donevan Chew of Havas Malaysia. Is Less More when it comes to awards? Brand Leadership in the Age of AI workshop by Sutapa Bhattacharya.
MARKETING Weekender - Issue 465
PRESENTER OF THE DECADE OPENS APPIES 2026: MBCS Malaysia CEO Stanley Clement kickstarts the APPIES on July 9. Nowhere else in Malaysia can you experience 38 leading brands presenting their campaigns live, and in their own words. Over 100 powerful campaigns will deliver spectacular learning experiences showcasing Malaysian marketing case studies before 30 CMOs. PLUS: Most Marketers Think They Are AI-Ready. The New Role of Merchandise in Marketing.