MARKETING Weekender - Issue 469
MARKETING LESSONS BY COCKROACH PARTY: How an insult, an insect and a generation with nothing to lose became India’s most instructive marketing campaign. Most political brands flatter their audience. This one accepted the humiliation and reversed its meaning. Plus: POLITICS and marketing have always shared the same playground. ODYSSEY off track. FAME vs mental availability. PEOPLE Moves. MERDEKA experts’ choice awards. APPIES on August 21.
MARKETING Weekender - Issue 468
AMAZING STORY BEHIND MINI BILLBOARDS: How MINI Malaysia turned outdoor advertising into an unfolding story that people stopped to watch, photograph and share. Instead of treating a billboard as a large printed poster, MINI treated it as a stage. Not for a single performance, but for a three-act production that unfolded over several months. PLUS: Do you speak F1? Perfection is a disease. Cockroach that Out-Politicised the lot. The Rise of Loserdoms. APPIES Night on August 21...
MARKETING Weekender - Issue 467
EVERYONE HAS AI. NOW WHAT? Brand Leadership in the Age of AI is the way forward. Sutapa Bhattacharya’s workshop discusses the mistakes organisations make when implementing AI, the capabilities that will create sustainable competitive advantage and why human oversight must remain central to brand leadership. She says organisations should concentrate on building an AI operating system rather than chasing individual outputs. 'Participants should leave with a clear- eyed view of where the real return on investment lies, so they can invest based on evidence rather than hype,' says Sutapa. PLUS: Lessons From the Greatest Show on Earth by Sandeep Joseph. Are you a Thought-First agency? Cockroach that out-branded Indian politics. CTV is now the Screen that Sells. Rishad Tobaccowala on The Gift of Hindsight...