MARKETING Weekender - Issue 468
AMAZING STORY BEHIND MINI BILLBOARDS: How MINI Malaysia turned outdoor advertising into an unfolding story that people stopped to watch, photograph and share. Instead of treating a billboard as a large printed poster, MINI treated it as a stage. Not for a single performance, but for a three-act production that unfolded over several months. PLUS: Do you speak F1? Perfection is a disease. Cockroach that Out-Politicised the lot. The Rise of Loserdoms. APPIES Night on August 21...
MARKETING Weekender - Issue 467
EVERYONE HAS AI. NOW WHAT? Brand Leadership in the Age of AI is the way forward. Sutapa Bhattacharya’s workshop discusses the mistakes organisations make when implementing AI, the capabilities that will create sustainable competitive advantage and why human oversight must remain central to brand leadership. She says organisations should concentrate on building an AI operating system rather than chasing individual outputs. 'Participants should leave with a clear- eyed view of where the real return on investment lies, so they can invest based on evidence rather than hype,' says Sutapa. PLUS: Lessons From the Greatest Show on Earth by Sandeep Joseph. Are you a Thought-First agency? Cockroach that out-branded Indian politics. CTV is now the Screen that Sells. Rishad Tobaccowala on The Gift of Hindsight...
MARKETING Weekender - Issue 466
B2B MARKETING TAKES CENTRE STAGE: For decades, business-to-business marketing lived in the shadow of consumer marketing. It was seen as rational rather than emotional, technical rather than creative, and practical rather than inspiring. That is all changing, and Southeast Asia has become one of the world’s most exciting B2B markets. That’s why the inaugural ASEAN B2B Elevate Conference comes to KL in January. PLUS: Where Goes Intelligence? Cannes Lions by Donevan Chew of Havas Malaysia. Is Less More when it comes to awards? Brand Leadership in the Age of AI workshop by Sutapa Bhattacharya.