MARKETING Weekender - Issue 457
INDEPENDENCE IS POWER: Invictus Blue is proving it. For years, independence was seen as a constraint. Invictus Blue’s transformation suggests it may now be the advantage that matters most. PLUS: Fearless, not Reckless. “Need a Job” letter to editor. Media Adex drops. Bob Hoffman on Advertising is a Weak Force. Why I Built Art + Being…
MARKETING Weekender - Issue 456
WINNING HIGH: The evolution of an icon - how Resorts World Genting (RWG) is commercially rewriting the rules of the integrated resort. Read how their sales and marketing team is stewarding the transformation of this amazing brand. PLUS: Should CMOs attend TVC shoots? Why is your marketing so boring? What does an AI agency do? The marketing power of Reddit. Is Synthetic Marketing there to stay? And more…
MARKETING Weekender - Issue 455
TIMELY TRIBUTE TO ALL NEXGENERS. This issue is built around The NexGen Show episodes. Each conversation is a short window into how young marketers, creatives and strategists think, struggle, learn, and level up. You will meet fresh voices with sharp instincts, big questions, and practical lessons they picked up the hard way. Start anywhere, follow your curiosity, and let one story lead you to the next. The nuggets are everywhere. Career pivots, creative habits, confidence gaps, mentor moments, and the small decisions that shape a future. Think of it as binge watching for the weekend.