MARKETING Weekender - Issue 476

MARKETING Weekender - Issue 475

INTEGRATION HAPPENS AT THE THINKING STAGE, NOT THE EXECUTION STAGE: As we walk into the offices of Ampersand Advisory, we are wondering, 'Can we make a case we are going to visit the most integrated agency in Malaysia?' We talk to Sandeep Mark Joseph, CEO and co-founder of Ampersand Advisory, who started the agency with Tan Sri Vincent Lee almost 10 years ago. PLUS: Retail Armageddon in Malaysia. B2B Marketing with Jade Choong, Global Marketing Communication Manager at Shell. Malaysian Media Conference on November 19. Dark secrets no one tells you before investing in media…

MARKETING Weekender - Issue 474

VMY CASE STUDY: Malaysia welcomed 21.12 million international visitors during the first six months of 2026, an increase of 2.5% from the 20.60 million recorded during the same period last year. In the opening quarter approximately 10.65 million international visitors entered the country, representing 5.4% year-on- year growth and Malaysia’s strongest first-quarter tourism performance on record. PLUS: Malaysia's Best Merdeka TVCs. What happens when heads roll? Speed wins in B2B! Damisa Ongsiriwattana..