MARKETING Weekender - Issue 459
MALAYSIAN OOH EDITION 2026: International Out-of-Home (OOH) Week is here! Malaysia’s OOH market is being rebuilt around digitisation, proof and planning rigour, which is exactly what modern marketers now demand. Static OOH is still for mass reach, but growth and attention are shifting towards Digital Out-of-Home (DOOH). PLUS: Re-Engineering OOH for a data-Intelligent future. OOH needs a second look and greater coherence. The theatre of Transit Marketing. Earning attention in the Open. Malaysia’s OOH intelligence evolution. Reframing OOH for the Outcome Era. Vehicle-OOH is scaling with infrastructure, data and discipline. And more...
MARKETING Weekender - Issue 458
TAKING CNY TO NEW HEIGHTS: Resorts World Genting’s CNY In The Sky returns with free concerts and RM1.8 million worth of prizes. To lead the charge into the Year of the Horse, is Tian Ma, their “Heavenly Horse”, and newest member of Genting’s Highland Heroes family. PLUS: Turban Branding, Sandeep Joseph on Why size really doesn’t matter. Malaysian Media Council beefs up. ICYMI: It’s all my fault. CNY TVCs Awards…
MARKETING Weekender - Issue 457
INDEPENDENCE IS POWER: Invictus Blue is proving it. For years, independence was seen as a constraint. Invictus Blue’s transformation suggests it may now be the advantage that matters most. PLUS: Fearless, not Reckless. “Need a Job” letter to editor. Media Adex drops. Bob Hoffman on Advertising is a Weak Force. Why I Built Art + Being…