MARKETING Weekender - Issue 470
DOES ANWAR IBRAHIM NEED AN AD AGENCY? Perhaps the most important advertising pitch in Malaysia right now isn’t for a bank, telco or car company. It may be for the Prime Minister. It looks like a communications problem wrapped inside a political problem. He has too many constituencies, too many stakeholders, too many compromises and too many competing voices around him... PLUS: Welcome to the Fandom Economy. Stephen Bong passes on. B2B growth demands a local playbook. The Clients Has Not Paid Us. Merdeka TVC Awards open for entries. Cowards Don’t Go To Heaven...
MARKETING Weekender - Issue 469
MARKETING LESSONS BY COCKROACH PARTY: How an insult, an insect and a generation with nothing to lose became India’s most instructive marketing campaign. Most political brands flatter their audience. This one accepted the humiliation and reversed its meaning. Plus: POLITICS and marketing have always shared the same playground. ODYSSEY off track. FAME vs mental availability. PEOPLE Moves. MERDEKA experts’ choice awards. APPIES on August 21.
MARKETING Weekender - Issue 468
AMAZING STORY BEHIND MINI BILLBOARDS: How MINI Malaysia turned outdoor advertising into an unfolding story that people stopped to watch, photograph and share. Instead of treating a billboard as a large printed poster, MINI treated it as a stage. Not for a single performance, but for a three-act production that unfolded over several months. PLUS: Do you speak F1? Perfection is a disease. Cockroach that Out-Politicised the lot. The Rise of Loserdoms. APPIES Night on August 21...