MARKETING Weekender - Issue 473

MARKETING Weekender - Issue 472

BE APPIE: After 11 years, I still get a kick out of great marketing. The best APPIES work unites creativity with commercial performance, turning cultural insight, technology and media into real business growth. Most inspiring are the marketers brave enough to stand before their peers and explain how they did it. PLUS: Winning New Business Has Become Harder. TikTok - What Works and What Does Not. Once Upon a Time in AdLand. The B2B Buyer Has Changed. 7 days left to reorder APPIES trophies.

MARKETING Weekender - Issue 471

START BUILDING FANDOMS: The new currency of growth is from audience to fandom. Group CEO of Astro, Henry Tan, says, 'Look beyond data to become extraordinary. Media could become a 'sea of grey' if strategies focused entirely on numbers and metrics without emotional substance. Brands can find people…but fandom makes them care.' PLUS: Flux Fatigue. B2B Marketing's Joel Harrison on brands competing with everything audiences watch. Malaysian Ad industry history. Merdeka Nostalgia. 12 industry leaders on what's in store for the rest of 2026…