MARKETING Weekender - Issue 471
START BUILDING FANDOMS: The new currency of growth is from audience to fandom. Group CEO of Astro, Henry Tan, says, 'Look beyond data to become extraordinary. Media could become a 'sea of grey' if strategies focused entirely on numbers and metrics without emotional substance. Brands can find people…but fandom makes them care.' PLUS: Flux Fatigue. B2B Marketing's Joel Harrison on brands competing with everything audiences watch. Malaysian Ad industry history. Merdeka Nostalgia. 12 industry leaders on what's in store for the rest of 2026…
MARKETING Weekender - Issue 470
DOES ANWAR IBRAHIM NEED AN AD AGENCY? Perhaps the most important advertising pitch in Malaysia right now isn’t for a bank, telco or car company. It may be for the Prime Minister. It looks like a communications problem wrapped inside a political problem. He has too many constituencies, too many stakeholders, too many compromises and too many competing voices around him... PLUS: Welcome to the Fandom Economy. Stephen Bong passes on. B2B growth demands a local playbook. The Clients Has Not Paid Us. Merdeka TVC Awards open for entries. Cowards Don’t Go To Heaven...
MARKETING Weekender - Issue 469
MARKETING LESSONS BY COCKROACH PARTY: How an insult, an insect and a generation with nothing to lose became India’s most instructive marketing campaign. Most political brands flatter their audience. This one accepted the humiliation and reversed its meaning. Plus: POLITICS and marketing have always shared the same playground. ODYSSEY off track. FAME vs mental availability. PEOPLE Moves. MERDEKA experts’ choice awards. APPIES on August 21.