MARKETING Weekender - Issue 478
MALAYSIA FIRES UP: At last Friday's Dragons of Asia and Malaysia awards, Malaysia swept the show with18 Dragon trophies including 7 Gold and 20 Black Dragons. Mindmade Marketing Communications won Best in Malaysia Blue Dragon and for the third year running, Ampersand Advisory Malaysia were awarded the Red Dragon as the Dragons of Asia Agency of the Year.
MARKETING Weekender - Issue 477
DROGA EXCLUSIVE: In an amazing conversation in New York, David Droga talks AI, broken agency models, human imperfection, the power of daydreamers and why the advertising industry may be in greater danger than creativity itself. PLUS: Breakfast at Cecconi’s 1170 Broadway, NY, with Greg Paull, President, Global Growth, MediaSense. B2B messaging needs to start from the customer’s perspective, not the company’s. Macam-Macam Malaysian Media Conference on Nov 19.
MARKETING Weekender - Issue 476
ALGORITHM OR ADGORITHM? In the age of automated media, marketers must understand how platforms distribute advertising. The Adgorithm is about knowing what the message should be, why it matters and how to make it count. Learning the Adgorithm means understanding both the machine and the person on the other side of the screen. PLUS: How Moove Media is redefining transit media in Singapore. How creativity, events and trust build the B2B Pipeline. Macam-Macam Malaysian Media Conference on Nov 19. What Makes Great Leaders by Rishad Tobaccowala.