MARKETING Weekender - Issue 475
INTEGRATION HAPPENS AT THE THINKING STAGE, NOT THE EXECUTION STAGE: As we walk into the offices of Ampersand Advisory, we are wondering, 'Can we make a case we are going to visit the most integrated agency in Malaysia?' We talk to Sandeep Mark Joseph, CEO and co-founder of Ampersand Advisory, who started the agency with Tan Sri Vincent Lee almost 10 years ago. PLUS: Retail Armageddon in Malaysia. B2B Marketing with Jade Choong, Global Marketing Communication Manager at Shell. Malaysian Media Conference on November 19. Dark secrets no one tells you before investing in media…
MARKETING Weekender - Issue 474
VMY CASE STUDY: Malaysia welcomed 21.12 million international visitors during the first six months of 2026, an increase of 2.5% from the 20.60 million recorded during the same period last year. In the opening quarter approximately 10.65 million international visitors entered the country, representing 5.4% year-on- year growth and Malaysia’s strongest first-quarter tourism performance on record. PLUS: Malaysia's Best Merdeka TVCs. What happens when heads roll? Speed wins in B2B! Damisa Ongsiriwattana..
MARKETING Weekender - Issue 473
MACAM MACAM: The 22nd Malaysian Media Conference on Nov 19 is about all kinds of everything. Budgets swing, expectations spike and everyone sells a different route to results. This Conference rips up the old playbook and embraces a Malaysian expression to remind us that today’s media landscape is a chaotic, beautiful mix of All Kinds of Everything.Macam-Macam is our antidote to fragmentation. PLUS: Evenings at Institut Ilham. When an Agency Deals the Client a Blow. Malaysian Businesses Are Invisible on AI Search. Influencer Marketing in B2B on the Rise…