MARKETING Weekender - Issue 465
PRESENTER OF THE DECADE OPENS APPIES 2026: MBCS Malaysia CEO Stanley Clement kickstarts the APPIES on July 9. Nowhere else in Malaysia can you experience 38 leading brands presenting their campaigns live, and in their own words. Over 100 powerful campaigns will deliver spectacular learning experiences showcasing Malaysian marketing case studies before 30 CMOs. PLUS: Most Marketers Think They Are AI-Ready. The New Role of Merchandise in Marketing.
MARKETING Weekender - Issue 464
FEARLESSLY FORWARD: The Malaysian Marketing Conference on May 21 was something else. It walked into the hall, looked at Malaysian marketing in the eye and asked questions many have been avoiding. The conference carried one word on its chest: FEARLESS. Sixteen speakers super charged the pace for a full day of awe, inspiration and uncomfortable truths. PLUS: The APPIES is back and seeking out the fearless ones this year. Walter Teoh on 'nobody noticed it happening but agencies forgot how to play'. Lessons from global best B2B campaigns. The day I wrote a dirty book...
MARKETING Weekender - Issue 463
BRAVERY HAS A NAME: Nineteen, to be exact. In a year as difficult and demanding as 2025, these 19 marketing maestros did more than survive. They stood their ground, lifted their teams, sharpened their brands and emerged shining. This Malaysian CMO Awards 2025 special edition is a tribute to them and to the people behind them. Syabas! PLUS: The Malaysian Marketing Conference awaits you on May 21...