MARKETING Weekender - Issue 474
VMY CASE STUDY: Malaysia welcomed 21.12 million international visitors during the first six months of 2026, an increase of 2.5% from the 20.60 million recorded during the same period last year. In the opening quarter approximately 10.65 million international visitors entered the country, representing 5.4% year-on- year growth and Malaysia’s strongest first-quarter tourism performance on record. PLUS: Malaysia's Best Merdeka TVCs. What happens when heads roll? Speed wins in B2B! Damisa Ongsiriwattana..
MARKETING Weekender - Issue 473
MACAM MACAM: The 22nd Malaysian Media Conference on Nov 19 is about all kinds of everything. Budgets swing, expectations spike and everyone sells a different route to results. This Conference rips up the old playbook and embraces a Malaysian expression to remind us that today’s media landscape is a chaotic, beautiful mix of All Kinds of Everything.Macam-Macam is our antidote to fragmentation. PLUS: Evenings at Institut Ilham. When an Agency Deals the Client a Blow. Malaysian Businesses Are Invisible on AI Search. Influencer Marketing in B2B on the Rise…
MARKETING Weekender - Issue 472
BE APPIE: After 11 years, I still get a kick out of great marketing. The best APPIES work unites creativity with commercial performance, turning cultural insight, technology and media into real business growth. Most inspiring are the marketers brave enough to stand before their peers and explain how they did it. PLUS: Winning New Business Has Become Harder. TikTok - What Works and What Does Not. Once Upon a Time in AdLand. The B2B Buyer Has Changed. 7 days left to reorder APPIES trophies.