MARKETING Weekender - Issue 477
DROGA EXCLUSIVE: In an amazing conversation in New York, David Droga talks AI, broken agency models, human imperfection, the power of daydreamers and why the advertising industry may be in greater danger than creativity itself. PLUS: Breakfast at Cecconi’s 1170 Broadway, NY, with Greg Paull, President, Global Growth, MediaSense. B2B messaging needs to start from the customer’s perspective, not the company’s. Macam-Macam Malaysian Media Conference on Nov 19.
MARKETING Weekender - Issue 476
ALGORITHM OR ADGORITHM? In the age of automated media, marketers must understand how platforms distribute advertising. The Adgorithm is about knowing what the message should be, why it matters and how to make it count. Learning the Adgorithm means understanding both the machine and the person on the other side of the screen. PLUS: How Moove Media is redefining transit media in Singapore. How creativity, events and trust build the B2B Pipeline. Macam-Macam Malaysian Media Conference on Nov 19. What Makes Great Leaders by Rishad Tobaccowala.
MARKETING Weekender - Issue 475
INTEGRATION HAPPENS AT THE THINKING STAGE, NOT THE EXECUTION STAGE: As we walk into the offices of Ampersand Advisory, we are wondering, 'Can we make a case we are going to visit the most integrated agency in Malaysia?' We talk to Sandeep Mark Joseph, CEO and co-founder of Ampersand Advisory, who started the agency with Tan Sri Vincent Lee almost 10 years ago. PLUS: Retail Armageddon in Malaysia. B2B Marketing with Jade Choong, Global Marketing Communication Manager at Shell. Malaysian Media Conference on November 19. Dark secrets no one tells you before investing in media…