MARKETING Weekender - Issue 458
TAKING CNY TO NEW HEIGHTS: Resorts World Genting’s CNY In The Sky returns with free concerts and RM1.8 million worth of prizes. To lead the charge into the Year of the Horse, is Tian Ma, their “Heavenly Horse”, and newest member of Genting’s Highland Heroes family. PLUS: Turban Branding, Sandeep Joseph on Why size really doesn’t matter. Malaysian Media Council beefs up. ICYMI: It’s all my fault. CNY TVCs Awards…
MARKETING Weekender - Issue 457
INDEPENDENCE IS POWER: Invictus Blue is proving it. For years, independence was seen as a constraint. Invictus Blue’s transformation suggests it may now be the advantage that matters most. PLUS: Fearless, not Reckless. “Need a Job” letter to editor. Media Adex drops. Bob Hoffman on Advertising is a Weak Force. Why I Built Art + Being…
MARKETING Weekender - Issue 456
WINNING HIGH: The evolution of an icon - how Resorts World Genting (RWG) is commercially rewriting the rules of the integrated resort. Read how their sales and marketing team is stewarding the transformation of this amazing brand. PLUS: Should CMOs attend TVC shoots? Why is your marketing so boring? What does an AI agency do? The marketing power of Reddit. Is Synthetic Marketing there to stay? And more…